How to get started with direct bookings: Top tips and mistakes to avoid
In this episode, Nihal Salah chats with direct booking expert - Jenn Boyles. This is a woman who's practically got hospitality running through her veins. From growing up as a hotel manager's daughter to becoming a short-term rental owner, Jenn's journey is as fascinating as it is inspiring.
We'll dive into Jenn's story of transforming her own rental properties from a hobby to a thriving business, and she'll spill the beans on common pitfalls to avoid when you're starting out with direct bookings.
Get ready for some game-changing insights on marketing, identifying your ideal guests, and creating a comprehensive plan that'll have you standing out in a sea of listings.
Whether you're a seasoned property manager or just dipping your toes in the short-term rental waters, Jenn's practical advice will help you take control of your business and boost your bottom line.
So, grab a cup of coffee and settle in as we learn how to turn your vacation rental into a profitable powerhouse!
Takeaways
- Treat your short-term rental business as a business, not just a hobby
- Focus on specific and personal marketing to attract ideal guests
- Ask your guests why they chose your property and what they want to do in the area
- Utilize social media, SEO, blogging, email marketing, and influencers to promote your property
- Create a comprehensive plan and strategy for direct bookings
