From zero to holiday let hero: How one STR owner built a 70% direct booking business (with no marketing experience!)
In this episode of STR Booked, Nihal Salah chats with Maggie Mitchell, a short-term rental owner who's achieved remarkable success with her two properties on the Isle of Skye, Scotland. Maggie shares her journey from novice to expert, detailing how she built a thriving business with 70% direct bookings in less than four years, despite having no marketing background.
Key topics include:
- Maggie's accidental entry into the holiday let industry
- Challenges of remote property management
- Building an effective direct booking strategy
- Finding and retaining quality staff
- Leveraging technology and guidebooks
- Creating personalised guest experiences
- Adapting to evolving guest expectations
Learn how Maggie's passion for Scotland's landscapes and commitment to exceptional service have driven her success in the competitive world of short-term rentals.
Find out more about Maggie's beautiful properties here:
www.chasingthemoonskye.com
www.elysiumskye.com
If you'd like to be a guest on STR Book:ed, email us at marketing@yapstone.com.
STR Book:ed is powered by Yapstone, payment processing for short-term vacation rentals.
Key topics include:
- Maggie's accidental entry into the holiday let industry
- Challenges of remote property management
- Building an effective direct booking strategy
- Finding and retaining quality staff
- Leveraging technology and guidebooks
- Creating personalised guest experiences
- Adapting to evolving guest expectations
Learn how Maggie's passion for Scotland's landscapes and commitment to exceptional service have driven her success in the competitive world of short-term rentals.
Find out more about Maggie's beautiful properties here:
www.chasingthemoonskye.com
www.elysiumskye.com
If you'd like to be a guest on STR Book:ed, email us at marketing@yapstone.com.
STR Book:ed is powered by Yapstone, payment processing for short-term vacation rentals.
